The latest developments in Generative Engine Advertising, platform updates, industry moves, and what it means for advertisers.
New data shows Google ads now appear in 25.5% of AI Overview results — up from 3% in January 2025. With AI Overviews covering 48% of all Google searches, this is already the largest GEA surface available to advertisers.
Read article →Google AI Mode — announced at Google I/O 2025 — is rolling out globally. It is not an update to search. It is a different product. Here is what advertisers need to understand about the shift.
→SparkToro and Datos research confirms that 60% of Google searches now end without a single click to any website. AI Overviews are accelerating the trend — and rewriting the value of search visibility.
→Nine days after ChatGPT launched ads, Perplexity AI announced it was discontinuing its advertising programme entirely. The reason — user trust — is a warning the whole industry needs to hear.
→OpenAI began serving advertisements inside ChatGPT on February 9, 2026. Here is everything confirmed about formats, pricing, access requirements, and what it signals for the future of AI advertising.
→Microsoft introduced Copilot Checkout and Brand Agents on January 8, 2026 — letting users complete purchases without leaving the AI conversation. It is the most concrete step yet toward agentic commerce.
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