We exist because
the channel is changing.
Search is becoming AI. The ad channel is moving with it. GEAFirst was built to help brands be present in that shift, before it becomes the only option.
The honest story.
For twenty years, digital advertising ran on a single premise: users type a query, a search engine shows ten results, and brands compete for the slots at the top. SEO, PPC, quality scores, all designed for the same interface.
That interface is being replaced. Not slowly. AI answers are now present on nearly half of all Google searches. ChatGPT processes more queries per day than Bing. Users who used to click through a list of links are now reading a single synthesised answer, and most of the time, they stop there.
Advertising has to follow. But the tools, the strategies, and the people who understand how to do it inside AI-generated content are almost non-existent. Most agencies are still talking about keyword rankings. The channel has moved.
GEAFirst was built specifically for what comes next. Not as an afterthought inside a full-service agency. Not as a bolt-on to an existing SEO practice. As a team that focuses entirely on making brands visible where AI answers are generated, organically and through paid placement.
We do one thing.
GEA-only focus
We don't offer SEO, social media, or traditional PPC as separate services. GEA and GEO are what we do. That focus means deeper knowledge, faster iteration, and no distracted account teams.
Built for what's coming
We track platform developments daily, API access changes, ad format updates, minimum spend shifts. When ChatGPT or Copilot opens broader access, our clients are the first to activate.
GEO as the foundation
Paid GEA placements perform better when the organic AI signals are strong. We always look at both layers, organic AI visibility and paid placement, as a single strategy, not separate workstreams.
No hype, no promises
GEA is real and growing fast, but not everything is accessible yet. We are direct about what exists today, what's coming, and what we can deliver. No overpromising on channels that aren't open yet.
The GEA landscape,
right now.
AI search goes mainstream
Google launches Search Generative Experience in the US. Microsoft integrates GPT-4 into Bing. AI-generated answers move from experiment to product.
First GEA experiments
Google begins serving ads inside AI Overviews. Perplexity launches sponsored follow-up questions. The category has a name: Generative Engine Advertising.
The channel opens
ChatGPT launches its first ad programme. Google AI Overviews ads reach 25.5% coverage. Microsoft Copilot introduces Copilot Checkout and branded ad formats. GEA becomes a real media channel.
The expansion year
ChatGPT and Copilot are expanding advertiser access internationally. Minimum spend requirements are dropping. The window to establish early presence is still open, but closing.
Ready to build
AI visibility?
Tell us about your brand and where you want to be in AI search. We will come back with a clear starting point.
Get in touch